6 Innovative Examples of Technology in Marketing You Should Be Aware Of
Small businesses spend almost 700 billion dollars on new technology every single year.
Why?
Because a business’ willingness to invest in technology today will have a profound impact on the success they experience in tomorrow’s outrageously impacted marketplace. This is particularly true when it comes to marketing efforts.
Over the last two decades, we’ve seen first hand how tech has revolutionized the way we draw consumers to our products, track their behaviours, and how new tools have levelled the playing field for businesses of all sizes. To celebrate the impact technology in marketing has had on the business landscape, this article has been put together.
In it, we outline 7 of the most impactful examples of technology in marketing.
1. Big Data
Big data is perhaps the biggest innovation in marketing we’ve seen technology bring us.
Data powers Internet of things companies. It lets us get in-depth information about our customers in a variety of facets. It ultimately allows us to create products and experiences that connect with our market on unprecedented levels.
Small companies have benefited particularly from big data in that the insight they can now use allows them to create more effective products without guesswork. This reduces the volume of failed attempts at penetrating a market which is imperative to organizations with low cash flow.
Look no further than the customized ads that pop up in your web browser to see an example of big data at work.
2. API’s That are Customizable
API’s (application programming interfaces) are what let brands visualize and analyze marketing data across all of their acquisition channels. The recent customization of API’s and their ability to now service data from anywhere you are has leveled the playing field for small teams who were previously only able to market across a limited number of channels due to personnel issues.
Now, no matter how small a team is, they can tailor API’s to their ambitious marketing strategies. This allows them to maximize multiple avenues of marketing effectively.
3. Virtual, Augmented and Mixed Reality
Allowing a consumer to experience a product from the comfort of their home used to be a technology in marketing pipe dream only seen in the movies.
Gone are those days.
Now through virtual reality available on headsets like Oculus or HTC’s Vive or through augmented reality available on most cell phones, customers can get up close and personal with many products prior to purchase.
This innovation has led to more buyer satisfaction. It has also created more mobility for new products to make an impression on customers who otherwise wouldn’t have given such products a second look.
4. Bots
There is always a sale to be made, always a customer question to be answered, and always an opportunity to do business. In order to take advantage of “always” however, you always need somebody on your team working.
That is until bots revolutionized the way we operate.
Through bots, users can now have somebody to chat with on your website and ask questions to 24 hours a day, 7 days a week. These questions are often answered in full with personalized responses. If they can’t be answered, questions get directed to customer support without any effort on the part of users.
Beyond answering questions, bots have helped direct our customer’s experience on our websites. Bots guide customers to content they appreciate and nudge them towards purchases without the need of a salesman.
5. Mobile Devices
Mobile devices have taken eCommerce to levels that were formerly thought impossible. While eCommerce had been relegated to people sitting at home on their computer’s, now, the world has a market in their pocket thanks to mobile.
Given that reality, marketers can take advantage of unique tactics like SMS and MMS marketing. They can also track a customer’s location and push them offers that are of high value to them based on purchase opportunities in their vicinity.
Mobile device marketing is a technology in marketing example that has created a more intimate relationship between businesses and consumers. The value of that relationship cannot be understated.
6. Voice Computing
The next frontier in how users interact with businesses seems to be voice. Look no further than Amazon’s Alexa or Google’s Home as proof of that statement.
Through voice, users can seamlessly place product orders and inquire about daily deals. All of that ultimately allows products to further integrate into a household’s routine.
The value of that integration is immense.
Imagine being the product that the head of a household knows to ask for by name. That action, having your product’s name requested verbally over the course of years, would be a continuous reminder to everyone in earshot of what your product is and it’s importance to the family.
Wrapping Up Examples of Technology in Marketing
Technology in Marketing has revolutionized the way that many businesses engage with consumers. Beyond that, it has given smaller companies ways to simulate the productivity and visibility that formally only large companies were able to achieve.
Look no further than the examples above, from custom API’s to Voice Computing to see the present value technology in marketing has brought to organizations and draw inferences on where we’re headed in the future.
Are you looking to leverage today’s technology to take your business’ marketing efforts to the next level? If so, our team at DF-Media can help, do not hesitate to Contact Us.
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