Top 5 Best Website Promotion Tips
Creating and launching a website is not enough when it comes to getting customers for your online business or viewers to your website.
As of 2017, there were nearly 2 million websites in existence, all of them competing for traffic and customers. How can you ever hope to get people to view your website amongst that many?
Website promotion that’s how. Keep reading to learn about the top 5 ways to promote your website and get that sweet traffic you’ve been craving.
1. Search Engine Optimization
Search Engine Optimization (SEO) is the process of using keywords within website content and articles to get a website to rank high on Google’s search engine results.
One way to incorporate SEO into your website is with a company blog. When it comes to content marketing, blogging is very powerful. By writing about topics related to your product or service and using keywords you lay a path for internet users interested in your website to find your site.
2. Social Media Ads
Facebooks, Twitter, and Instagram ads are known as Pay-Per-Click (PPC). You set a budget for how much you want to spend a day on the ad. It does cost money, but you’re in control of the budget.
Facebook then places the ad on the newsfeeds of the customers meeting the demographics you select. This could increase your reach, the number of people who see your ad, by hundreds or even thousands.
3. Visual Media
YouTube is another social media outlet for running ads. Unlike with Facebook, however, a YouTube Ad is going to be a video of some kind. This is will take a little more work on your end for creating the ad.
Unless you’re into multimedia and directing you may want to consider hiring someone to do the filming for you. Don’t pick just anyone, though, make sure to do your research and find someone who will be a good fit for what you want out of the video.
4. Email Marketing
Email marketing has been around for years. And that’s because it works. Develop a great newsletter with interesting and engaging content, give people a reason to subscribe and then keep them hooked.
Email marketing works in conjunction with the previous forms of website advertising by keeping customers and works with the next topic of discussion by providing your customers with something to talk about.
5. Word of Mouth
Forums and Facebook fan pages are a great way to drive word of mouth traffic. Give people something to talk about, and a forum to discuss and discuss it they shall. Just remember to keep the content engaging and interesting.
Don’t discard the power of word of mouth, it can very easily make or break any company in no time.
Website Promotion for Your Customers
Regardless of which method you use for website promotion, the most important thing to remember is who your customer is. Take the time to properly research who your customers will be and create content they would like.
Pay attention to who your customers are, design content around them, and then choose a method to get your name out there. Generate those leads, raise your conversion rates, and help your business be as successful as it can!